Women's Tennis Association

Client: Women's Tennis Association
Agency: Goodby Silverstein & Partners
Photographer: Dewey Nicks

Project: This project was a continuation of a photo concept that first appeared in The New York Times Magazine. We shot 30 of the top women tennis players at Indian Wells during the tournament. It was such a fun challenge to figure out the colors and surreal atmosphere for each player while still highlighting their strength and beauty. The photos were then used for signage and other promotional pieces for future WTA tournaments. Our art director was in heaven as he got to meet all the talented women players, and then as a bonus, he met Roger Federer.