Future of Sports and Future of Medicine

Creative and Production Team:
Attention FWD (a division of Attention Span Media)

Sometimes you get lucky enough to work on a project that is outside the usual advertising arena. I had the pleasure of working on two research booklets with the team of journalists and futurists at Attention Span Media. They investigated what sports and medicine might look like in the near future and beyond. It was interesting at the time to see how these fields might evolve, and now, to live the realities that they envisioned in a much quicker timeline than they even predicted.