![](https://freight.cargo.site/t/original/i/9b50dc78219836813759419fe27e7e459fd4dc6d62b82917d06bff091a9dc480/Tube_Stations.jpg)
![](https://freight.cargo.site/t/original/i/d129c98fec2593d7ffac004f0dbb12780a44481d434d3a2e54ad0ed837683942/FB5_0576.jpg)
![](https://freight.cargo.site/t/original/i/ec682c112343d1662239bee50eef4e0229a3fd0aab081f8486354f64172fde72/FB_321LIVE_BART_STL_DCF0373.jpg)
![](https://freight.cargo.site/t/original/i/cafcce8627badf5cfa6b751b70e937b51c3f4d34eeca72108ee43bed95929e35/FB5_0582.jpg)
![](https://freight.cargo.site/t/original/i/3c14434407de7420ec6e71a68792bc406403061f53747033fb6989048521a797/FB5_3461.jpg)
![](https://freight.cargo.site/t/original/i/cd36fca4babc5fc89d502070230c2b6335911468315b2e4f1b27b531469af5b5/FB4_5957.jpg)
![](https://freight.cargo.site/t/original/i/ac3387ef8acc3a4e55e8ad715d52e8f7aee87024117a9ab0cff2f7399689e991/SNT_MNCA_BUS_TUTORIAL_STL_0243.jpg)
![](https://freight.cargo.site/t/original/i/f5bb8ae46d946290a4e1e93b4084cd61f737d9adc95204e54228309b76b4ae3b/_S4A7819.jpg)
![](https://freight.cargo.site/t/original/i/44392d035119886316ea4374a59d3066392df89bb0498d76de5c1f84f9674f78/FB4_5961.jpg)
Facebook
Live
Creative Team:
Facebook - The Factory
Project: Facebook Live was really two very large out-of-home campaigns in one. There was launch creative called “321 Live” which utilized user generated content. And there was a “Tutorial” campaign to teach people in a very simple and graphic way how to “Go Live”. I worked as a project manager/producer on these projects and it was a lesson in organization to be able to track about 1000 unique creative pieces.