Facebook
Live
Creative Team:
Facebook - The Factory
Project: Facebook Live was really two very large out-of-home campaigns in one. There was launch creative called “321 Live” which utilized user generated content. And there was a “Tutorial” campaign to teach people in a very simple and graphic way how to “Go Live”. I worked as a project manager/producer on these projects and it was a lesson in organization to be able to track about 1000 unique creative pieces.