Cost Plus World Market - Designed for Summer

Cost Plus World Market

Creative and Production Team:

Popsicle Build:
Atomic Props


The team at barrettSF created this campaign to highlight the fun items available at CPWM to celebrate the joy of summer. It was an out-of-home campaign in Los Angeles, San Francisco Bay Area and Chicago. In San Francisco we did a station domination at the Montgomery Street BART station complete with a rainbow tunnel. And for Chicago, we created a transit shelter with a giant popsicle on top. I mean what says summer more than a cherry popsicle?